Why joni

Tired of the same old options? 

We get it: Walk the period care aisle of any pharmacy, and your options are hyper-feminine packaging with the same dated promises and antiquated brand voices that your grandmother likely heard as well. Or, new organic cotton options that are better for us but don't always work well, which kinda feels like a compromise. We knew it was time for a new option because the world has changed dramatically, but not enough about period care has.

Our Pads - Love Your Vagina

joni pads are organic and they work! The workhorse of pads, joni gives you the best of both worlds. 3x softer and 3x more absorbent than organic cotton means you're going to love the way they feel and work. We always list all of our ingredients because you deserve to know what you're placing next to your vagina.  

Our Mission - Empowered People Who Menstruate

We provide everybody who needs period care in Canada with safe, innovative, and accessible options, which is why we provide free shipping anywhere in Canada.

When 1 in 3 Canadians with periods under the age of 25 are not able to afford period products and a box of tampons costs up to $45 in some remote communities, the industry needs a new approach. 

With joni, someone living in a remote community in Canada will pay the same price for organic period care as someone living in an urban centre. For those who are unable to afford period care, we're working with partners across Canada through our #getjonigivejoni one-for-one to ensure that they don't go without.

It takes a village of empowered people who menstruate to break the cycle of period shame, inequity, and menstrual¬†stereotypes in Canada‚ÄĒwith your help, we can change the industry.¬†

We know you have options when it comes to period care.

We never take it for granted when you choose joni. We're locally based out of Victoria, BC, on Vancouver Island. We seriously do a little happy dance with each order because it makes a huge difference to us and to our communities.


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Our Values


We believe everyone matters regardless of economic status, sexual orientation, race or religion and we stand for equality.


We know that many small steps can equal big changes. Every single pad donation, connection, partnership and decision has an impact.


We care deeply and apply that to everything we do. Every day we try to make the world better than it was the day before.

Thank you for your support! Follow the story online @get_joni ‚̧ԳŹ