The book on periods.
BLEED is a bold collection of 100+ true stories about something half the world experiences—but still rarely talks about: periods.
From first bleeds to perimenopause, from shame to self-acceptance, from silence to solidarity, BLEED brings together raw, real voices to bust taboos and reclaim the narrative around menstrual health.
Whether you’ve battled brutal cramps, hidden a pad up your sleeve, or just wished someone got it—this book is for you.
Welcome to the period conversation we should’ve been having all along.
Our why.
Periods are powerful—and so are the people who have them. But stigma still silences us. BLEED was created to shift that.
We created this book to bring the conversation into the light, where it always belonged. BLEED is more than a book. It’s a rally cry. A love letter. A revolution.
Every story shared is a step toward equity, truth, and empowerment.
Even better? Proceeds go directly to period equity initiatives, helping ensure everyone has access to the care they deserve.
This isn’t just a book. It’s a movement. Join us.
Bleed for your organization
BLEED conversation series
BLEED is a useful way to foster inclusion and facilitate community within your organization. With a focus on the power of storytelling and menstrual education, joni can create a BLEED event to bring the conversation and greater equity to your workplace or institution. Get in touch to discuss!
