We're Different On Purpose

Better Period Care

Walk the period care aisle and your options are likely stereotypical packaging with conventional plastic products and antiquated messaging that just doesn't resonate. The organic products are expensive and the conventional brands have ingredients you can't pronounce.

We knew it was time for a new option because the world has changed dramatically, but not enough about mainstream period care has. joni gives you the best of both worlds — sustainable products that work plus a social mission that gives back to the communities we all live in.

joni's tampons shown here are 100% organic cotton including the string

Love Your Vulva & Vagina

Our joni pads that are organic bamboo and are seriously absorbent! The workhorse of pads. 3x softer and 3x more absorbent than organic cotton means you're going to love the way they feel and work. 

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We now have Health Canada approved 100% organic cotton joni tampons that are applicator free to reduce waste. Even the string is 100% organic and the wrapper is a plant-based compostable film.

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What's next? We're currently working on bringing in a full period care line of both disposable and reusable products because we believe in bodily agency and you choosing what works best for you without shame or stigma — sign up to our newsletter to stay in the know!

Our Vision — Empowered periods.

joni stands for real period care for real people in real life and that's represented here with a diverse group of people who menstruate

Through our 5% for Period Equity mission, we work with non-profits across Canada to provide people who need period care with safe, organic, and accessible disposable options (which is also why we provide free shipping anywhere in Canada). 

When 1 in 3 Canadians with periods under the age of 25 are not able to afford period products and a box of tampons costs up to $30 in some remote communities, the industry needs a new approach. 

With joni, someone living in a remote community in Canada will pay the same price for organic period care as someone living in an urban centre making sustainable period care accessible to everyone who needs it.

It takes a village of empowered people to break the cycle of period shame, period poverty, menstrual inequity, and menstrual stereotypes in Canada — with your help, period equity is possible.

sustainable period care subscription service delivered to you with a social mission to end period poverty

We never take it for granted when you choose joni. We're Canadian-based out of Victoria, BC. Reach out and say hi at

Our Values

be unapologetically inclusive

Everyone matters regardless of economic status, sexual orientation, identity, race or religion - we stand for equality and inclusion.

be different on purpose

From our designs, to our innovative products and period equity mission, we're doing things differently on purpose to challenge the status quo.

be radically transparent

We disclose every ingredient we use in our products to inform and educate so you can make the best decision for your body.