Featured
Recommended further reading
We believe you don't need to compromise.
Ecosystem of accessible period care™
We're on a mission to redefine how we support people who menstruate at home, work and schools by making high-quality and plastic-free period care accessible to everyone who needs it. Find joni at over 600 retailers across Canada, in 100's of organizational partners carrying joni commercial dispensers or sign-up to our risk-free subscriptions to get joni shipped to your home.
With your purchase, we donate 5% of our revenues to our non-profit partners across Canada. This builds the joni ecosystem of accessible period care™ and drives menstrual equity forward in our communities.
As a women-led impact brand, we're here to change the status quo.
We make award winning products
By merging design with innovation, we create the world's most innovative, accessible, and sustainable period care products and smart commercial dispensers. Join us in driving the outdated and wasteful US$26 billion “feminine hygiene” industry into the 21st century.
Pads
Tampons
Dispensers
Incontinence Care
...and make them accessible to everybody, everywhere.
Just like we're not required to carry a roll of toilet paper around with us everywhere we go, we make accessible period care solutions to support everyone who menstruates no matter where they are.
Home
Office
School
Retailers
Spas
Municipalities
Airports
Join us in our mission to drive menstrual equity forward together with our partners.
Our 2% giveback model
The joni giveback model funds product donations, education and research initiatives with our non-profit partners. So far we have donated over 700,000 products and supported over 35,000 people.
Our core values
challenge the status quo
We focus on innovation, sustainability and accessibility to challenge the status quo and bring period care into the 21st Century.
unapologetically inclusive
We stand for bodily agency, equity and inclusion to drive menstrual equity forward for every body.
radically transparent
We disclose every ingredient in our products to inform and educate so you can make the best decision for your body.
Our impact at a glance
joni exists to drive menstrual equity forward by donating at least 2% of revenues to menstrual equity initiatives in North America.
Why joni exists: there's a problem with the current model and it's stuck in the 1900s.
JAYESH VEKARIYA & LINDA BIGGS, CO-FOUNDERS
- With the current antiquated options, 1 in 3 menstruators under 25 live in period poverty. Clearly the status quo of plastic-based pads or inaccessible options wasn't working. So we created a 21st-Century period care™ model focusing on no-compromise high-quality sustainable products that actually work, make them accessible to every body, and support our communities through the industry's first period care giveback commitment that drives period equity initiatives forward. The future of period care is here.
Linda's why (CEO) - Jayesh’s why (CIO)
Why we partner with non-profits
joni is building a new model and creating an ecosystem of accessible period care™
With each purchase, you contribute to our 5% giveback model that provides period products to our non-profit partners. These partners are instrumental in supporting communities and advocating for new period equity policies across Canada. Together, we drive change forward.
Find joni at these retailers:
