Why joni

Better Period Care

We get it: Walk the period care aisle of any pharmacy, and your options are hyper-feminine packaging with the same dated promises and antiquated brand voices that your grandmother likely heard as well. We knew it was time for a new option because the world has changed dramatically, but not enough about period care has.

period care joni organic bamboo pads

Love Your Vulva & Vagina

We kicked-off our products with our joni pads that are organic bamboo and are seriously absorbent! The workhorse of pads, joni gives you the best of both worlds. 3x softer and 3x more absorbent than organic cotton means you're going to love the way they feel and work. We list all of our ingredients because you deserve to know what you're placing next to your vagina.  

We're currently working on bringing in a full period care line of products - stay tuned!

Our Vision - Empowered People Who Menstruate

period care real people real life

 How do we do this? Through our mission of driving period equity forward in Canada we created Canada's first period care one-for-one model to provide everybody who needs period care in Canada with safe, innovative, and accessible options (which is also why we provide free shipping anywhere in Canada).

When 1 in 3 Canadians with periods under the age of 25 are not able to afford period products and a box of tampons costs up to $45 in some remote communities, the industry needs a new approach. 

With joni, someone living in a remote community in Canada will pay the same price for organic period care as someone living in an urban centre. For those who are unable to afford period care, we're working with partners across Canada through our #getjonigivejoni one-for-one to ensure that they don't go without.

It takes a village of empowered people who menstruate to break the cycle of period shame, inequity, and menstrual¬†stereotypes in Canada‚ÄĒwith your help, we can change the industry.¬†

Good for our bodies
Good for our communities
Good for our planet

period poverty period care one for one


We know you have options when it comes to period care.

We never take it for granted when you choose joni. We're Canadian - based out of Victoria, BC, on Vancouver Island. We seriously do a little happy dance with each order because it makes a huge difference to us and to our communities.

Our Values

be unapologetically inclusive

Everyone matters regardless of economic status, sexual orientation, identity, race or religion - we stand for equality and inclusion.

be different on purpose

From our designs, to our innovative products and period equity mission, we're doing things differently on purpose to challenge the status quo.

be radically transparent

We disclose every ingredient we use in our pads to inform and educate so you can make the best decision for your body.