Media

Welcome to the joni press hub. Below you’ll find everything you need to share our story, from bios and product info to logos and high-res images. Need something not listed here? Reach out to us at marketing@getjoni.com — we’re happy to help.

About joni

joni is a Canadian menstrual care brand on a mission to make period equity possible. Our organic bamboo pads and liners are biodegradable, plastic-free, and designed for comfort, performance, and sustainability. And we offer turnkey commercial period care solutions with bulk period care products and free-vend commercial period care dispensers for organizations of any size. We believe period care should be accessible to everyone, everywhere.

Founded in 2020, joni is a proudly Certified B Corporation®, recognized for meeting high standards of social and environmental impact. Through our give-back model and partnerships with schools, shelters, and nonprofits across Canada, we’re working to close the period care gap—one pad at a time.

Fast facts:

Organic + biodegradable menstrual care pads and tampons + urinary incontinence pads

Free from petroleum plastic and added chlorine, toxins and fragrances

Nearly 1M+ pads donated to date

Certified B Corp with a 99.4 impact score

HQ: Victoria, British Columbia, Canada | Founded: 2020

Meet the Founders

Linda Biggs (she/her) — Co-Founder & CEO

Linda is a brand strategist, storyteller, and advocate for gender equity. She leads joni with a vision of building an inclusive future where period care is a right, not a privilege.

Jayesh Vekariya (he/him) — Co-Founder & CIO

Jayesh brings global supply chain expertise and a deep commitment to sustainability. He oversees product development and innovations at joni.

→ Download bios + headshots (ZIP)

Product Information

joni’s pads are made with certified organic bamboo, are on average 92% biodegradable within 12 months, and our applicator-free tampons are 100% biodegradable and come in compostable packaging. All joni period care products are free from petroleum-based plastic, chlorine bleach, dyes and fragrances.

Available products:

Organic Bamboo Pads

Organic Cotton, Non-applicator Tampons

Turnkey Commerical Period Care Solutions

Commercial Period Care & Dispensers

→ For product photos, email marketing@getjoni.com

→ For commercial period care inquiries, sales@getjoni.com

Logos & Brand Assets

Looking to feature joni in your story or event? Grab our logos below.

→ Download logos and branding (ZIP)

Media Coverage

joni has been featured in national and local media for our innovation in menstrual care, including:

Chatelaine — 8 Canadian Period Products For Every Kind Of Flow

Douglas Magazine — Show Her the Money

The Honest Talk — How joni is flipping the script on period care in Canada

Capital Daily — Victoria sustainable period product company launches in Costco

Trendhunter — Plant-based Menstrual Pads

Chatelaine — The 9 Best Purchases Our Editors Made In January

Capital Daily — Buy Island: How to shop hyperlocal amid US tariffs

Victoria News — New period care company looks to empower menstruators

Capital Daily — Buy Island: How to shop hyperlocal amid US tariffs

FASHION Magazine — Summer Fridays Expands Its Jet Lag Range + More Beauty News

Beauty News NYC — Manicures and Menstrual Products for That Time of the Month

FASHION Magazine — Fenty Parfum is Coming + More Beauty News You May Have Missed This Week

→ Download press mentions PDF

Press Releases

September 2024: joni Applauds UBCM Resolutions

Awards and Recognition

joni has been recognized by local, provincial, and national awards, including Victoria Chamber of Commerce, Women of Influence, VIATEC, Ecostar, TELUS and more.