Press and Media Hub

Welcome to the joni press hub. Below you’ll find everything you need to share our story, from bios and product info to logos and high-res images. Need something not listed here? Reach out to us at marketing@getjoni.com.

About joni

joni is a Canadian menstrual care brand on a mission to make period equity possible. Our premium, sustainable pads and liners are compostable and designed for comfort, performance, and sustainability. And we offer turnkey commercial period care solutions with bulk period care products and free-vend commercial period care dispensers for organizations of any size. We believe period care should be accessible to everyone, everywhere.

Founded in 2020, joni is a proudly Certified B Corporation®, recognized for meeting high standards of social and environmental impact. Through our give-back model and partnerships with schools, shelters, and nonprofits across Canada, we’re working to close the period care gap—one pad at a time.

Press Releases & Statements

Official announcements, advocacy news, and company updates from joni.

Latest Announcement September 25, 2026

joni Ranks No. 39 on The Globe and Mail’s 2026 Canada’s Top Growing Companies List

Victoria, BC: joni has earned spot No. 39 on Report on Business magazine’s 2026 ranking of Canada’s Top Growing Companies. Marking the brand's second consecutive year on the prestigious national list, the recognition highlights joni's sustained rapid revenue growth and expanding commercial period care footprint across Canada.

Read Full Press Release

VICTORIA, BC — September 25, 2026 — joni is pleased to announce it has ranked No. 39 on the 2026 Report on Business magazine’s ranking of Canada’s Top Growing Companies.

Canada’s Top Growing Companies ranks Canadian companies on 3-year revenue growth. joni earned its spot with exceptional multi-year commercial expansion across consumer, retail, and institutional markets, marking the company’s second consecutive year on the national list.

Founded in 2020 by Linda Biggs and Jayesh Vekariya, joni has disrupted the traditional period care industry by creating organic, sustainable products paired with an accessible distribution model. Through direct-to-consumer subscriptions, national retail partners, and turnkey commercial smart dispensers for businesses and schools, joni has built a rapidly scalable period equity ecosystem across North America.

"Ranking on Canada’s Top Growing Companies list for the second year in a row is an incredible milestone for our team," said Linda Biggs, Co-Founder and CEO of joni. "Earning spot #39 proves that a woman-led, Certified B Corp can achieve rapid revenue growth while remaining uncompromising in our social impact mission to end period poverty."

Canada’s Top Growing Companies is an editorial ranking that launched in 2019 to celebrate the achievements of innovative businesses in Canada. In total, 376 companies earned a spot on this year’s ranking.

“Our annual ranking of Canada’s Top Growing Companies celebrates the innovation, ambition and resilience of businesses across the country... Each of these organizations has shown an extraordinary ability to adapt, innovate and grow amid ongoing change,” stated The Globe and Mail.

Media Contact:
joni Press Team
Email: marketing@getjoni.com

Statement September 2024

joni Applauds Union of BC Municipalities (UBCM) Resolutions Addressing Period Equity

Victoria, BC: joni officially commends the resolutions passed at the Union of BC Municipalities (UBCM) convention advocating for expanded access to free period care products in public spaces. As a Certified B Corp dedicated to closing the period care gap across Canada, joni supports municipal initiatives that recognize menstrual equity as an essential public health standard.

Read Full Statement

VICTORIA, BC — September 2024 — Canadian period care brand joni has voiced strong support for the recent resolutions passed at the Union of BC Municipalities (UBCM) convention aimed at improving access to free, sustainable menstrual products in civic facilities and public venues across British Columbia.

The resolutions highlight a growing momentum across Canadian municipalities to address period poverty by providing accessible, dignified solutions in public washrooms—aligning directly with joni's mission to make period equity a baseline accessibility standard.

"Access to period care in public facilities is not a luxury; it is a fundamental health and equity necessity," said Linda Biggs, Co-Founder & CEO of joni. "The UBCM resolutions demonstrate essential leadership at the local government level, and we stand ready to support municipalities across BC with sustainable, commercial-grade period care infrastructure and bulk products."

Through its commercial division, joni offers turnkey period care solutions, including free-vend dispensers and 92% biodegradable bamboo pads, helping schools, businesses, and municipalities implement period equity initiatives effortlessly.

Media Contact:
joni Press Team
Email: marketing@getjoni.com

Fast Facts

Premium menstrual care pads and tampons, liners, urinary incontinence pads, and reusable leakproof period underwear -- made from ethically sourced materials

Unscented, free from added elemental chlorine and PFAS, and third-party tested for toxins

Over 1M+ pads donated to date

Over 71,000 cycles supported to date

Certified B Corp with a 99.4 impact score

HQ: Victoria, British Columbia, Canada | Founded: 2020

Meet the Founders

Linda Biggs (she/her) — Co-Founder & CEO

Linda is a brand strategist, storyteller, and advocate for gender equity. She leads joni with a vision of building an inclusive future where period care is a right, not a privilege.

Jayesh Vekariya (he/him) — Co-Founder & CIO

Jayesh brings global supply chain expertise and a deep commitment to sustainability. He oversees product development and innovations at joni.

→ Download bios + headshots (ZIP)

Product Information

joni pads are made with certified organic bamboo and are approximately 92% biodegradable within 12 months. Our non-applicator tampons are made with an organic cotton absorbent core and come individually wrapped in compostable cellulose film. Across our period care range, products are unscented and made without added dyes or elemental chlorine bleaching, with materials thoughtfully selected for performance, comfort, and lower environmental impact.

Available products:

Organic Bamboo Pads

Organic Cotton, Non-applicator Tampons

Turnkey Commerical Period Care Solutions

Commercial Period Care & Dispensers

→ For product photos, email marketing@getjoni.com

→ For commercial period care inquiries, sales@getjoni.com

Logos & Brand Assets

Looking to feature joni in your story or event? Grab our logos below.

→ Download logos and branding (ZIP)

Media Coverage

joni has been featured in national and local media for our innovation in menstrual care, including:

Chatelaine — 9 Canadian Period Products For Every Kind Of Flow

Douglas Magazine — Show Her the Money

The Honest Talk — How joni is flipping the script on period care in Canada

Capital Daily — Victoria sustainable period product company launches in Costco

Trendhunter — Plant-based Menstrual Pads

Chatelaine — The 9 Best Purchases Our Editors Made In January

Capital Daily — Buy Island: How to shop hyperlocal amid US tariffs

Victoria News — New period care company looks to empower menstruators

Capital Daily — Buy Island: How to shop hyperlocal amid US tariffs

FASHION Magazine —

Summer Fridays Expands Its Jet Lag Range + More Beauty News

Canadian Brand joni Just Put Merino Wool Where You’d Least Expect It

Beauty News NYC — Manicures and Menstrual Products for That Time of the Month

FASHION Magazine — Fenty Parfum is Coming + More Beauty News You May Have Missed This Week

→ Download press mentions PDF

Awards and Recognition

joni has been recognized by local, provincial, and national awards, including Victoria Chamber of Commerce, Women of Influence, VIATEC, Ecostar, TELUS and more.