At joni, diversity, equity and inclusion form the foundation of our business model through our mission to make period equity possible, supported by our company values: unapologetic inclusivity, different on purpose, and radical transparency. Our small but mighty team is made stronger through diverse representation and we are constantly learning and expanding our minds so we can best empower everyone who menstruates.

Our north star: accessible period care

Our north star is accessible period care, which has many facets and is served by our diversity, equity, and inclusivity policy by dismantling period shame and taboos through educational initiatives with community partners, period care product donations to at-risk communities, gender-inclusive approach to menstrual language and packaging, and flat-rate or free shipping anywhere in Canada regardless of location. 

Working at joni

As a certified inclusive employer, we go above and beyond to uphold a supportive, rewarding and respectful work environment for all. We're deeply committed to providing accommodations to individuals with disabilities to level the playing field. The majority of our team comes from diverse backgrounds and walks of life; this is what makes us so unique and successful in what we do.