Walk into almost any public washroom in Canada and you’ll see a familiar sight: a metal dispenser filled with tampons from a U.S. brand. For decades, Canadian facilities have relied on American imports for period care. But with the federal government’s new push to strengthen domestic industries through a “Buy Canadian” policy, it’s time to ask:
👉 Why import period care when a Canadian alternative already exists?
That’s where joni comes in.
We believe supporting Canadian business isn’t only about economics—it’s about community impact, accessibility, and sustainability.
What the “Buy Canadian” Policy Means
While Canada's new industrial strategy focuses on government procurement, the principle applies far beyond federal contracts.
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The federal government will prioritize Canadian suppliers.
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The goal: strengthen domestic industries, reduce reliance on imports, and invest back into local communities.
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While this applies to government procurement, businesses across industries can follow the same principle by evaluating their suppliers.
Every organization—whether you’re managing office towers, universities, or retail stores—has the opportunity to evaluate suppliers and ask:
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Are we sourcing Canadian companies wherever possible?
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Do our purchasing choices reflect our values?
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Can we support businesses that reinvest directly into Canadian communities?
For period care, the answer is simple: yes. There is a Canadian option, and it’s already trusted by some of the country’s most respected institutions.
Why It Matters for Facilities and Organizations
Every purchase decision has impact. Choosing Canadian suppliers helps your workplace:
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Support domestic jobs and innovation.
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Ensure resilience in supply chains.
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Show alignment with values like sustainability, accessibility, and community investment.
joni: Canada’s Period Care Solution
Founded in 2020, joni exists to make safe, sustainable, and accessible period care available to all Canadians.
joni started with a simple but powerful realization: one in three Canadians under 25 struggle to afford period care.
Co-founder Jayesh Vekariya, who grew up in an impoverished township in India, was stunned to learn this was happening in Canada.
Partnering with co-founder and CEO Linda Biggs—who remembers standing in food bank lines with her mother for period supplies after immigrating from Mexico—they set out to change the story of period care in this country.
joni is proud to be Canada’s trusted partner in period care, delivering quality solutions and measurable impact:
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Trusted by leading organizations: including CIBC, Victoria International Airport, Deloitte, Staples, McGill, and more.
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National impact partner: chosen by Food Banks Canada as a distribution partner for the federal Period Equity Fund.
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Community ally: over 1 million products donated—supporting over 71,000 period cycles—through partnerships with United Way, The Period Purse, Moon Time Connections, and many others.
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Sustainability leader: offering organic, plant-based products with compostable wrappers.
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Innovation in access: smart dispenser technology built for Canadian facilities, with IoT-enabled monitoring.
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Built-in give-back: 2% of every purchase reinvested directly into Canadian communities.
Why Choosing joni Benefits Your Organization
Choosing joni isn’t just about checking a “Canadian supplier” box—it’s about amplifying impact:
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For your people: dignified, safe, sustainable period care.
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For your community: every purchase supports an end to period poverty in Canada through our 2% give-back model.
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For your operations: smart dispensers that simplify inventory, streamline supply management, and reduce waste.
A Call to Action
The government is encouraging a shift toward Canadian solutions that prioritize homegrown solutions. There’s no better time to rethink the products and suppliers that shape your workplace.
Period care is an everyday necessity. Why rely on imports when you can choose joni—a Canadian brand that delivers quality, innovation, and social impact?
Your organization can lead the way:
👉 Evaluate your current suppliers.
👉 Choose Canadian brands where possible.
👉 Partner with joni for period care solutions that deliver quality, innovation, and impact.
It’s time to put Canadian period care on the map.