Break The Cycle of Period Poverty

period poverty in canada

Shifting the power - you can make an impact.

With millions of Canadians who menstruate going without period care each month, we knew the status quo wasn't working so we created a new model that places the power back into your hands.

With your help, we’re redefining what it means for period care brands to give-back by changing industry standards around transparency and accessibility through our unique one-for-one model with our joni pads.

Our one-for-one model.

joni works with grassroots organizations across Canada, as well as NGO's like the United Way, to distribute donated period products to communities and people in need. Since our launch on March 12, 2020, we have donated over 100,000 pads across Canada—that's equivalent to supporting over 10,000 periods or thousands of people who would normally struggle to find period care each month. That's the power of one-for-one! #getjonigivejoni

Fair Pricing for All Canadians

Did you know that people in remote communities may pay $40+ for a box of pads or often go without when supplies aren't available? We make organic period care accessible to all Canadians regardless of location through our free-shipping model. This allows someone in a smaller remote community to have the same access as someone living in a Canadian city.

Transparency with Ingredients

We believe that period care should always provide ingredient disclosure - all of our ingredients are disclosed so you can make an informed decision. All joni products say no to chemicals, fragrances and toxic ingredients that aren't good for our bodies. We say yes to sustainable materials and processes that follow strict certifications like FSC, OEKO-TEK, and BPI. 

Ditch the Stereotypes

The antiquated term "feminine hygiene" developed in the 19th Century has got to go. We feel the same way about hyper-feminine stereotypical branding and images of women running through fields of flowers in white pants. We know better - gender and periods are separate. People menstruate. 

When you choose a joni subscription, you get organic products that work and 
you play a role in driving period equity in Canada. It's that simple. 

  What Would You Choose  The Cridge Victoria


There are over 9 million people who menstruate in Canada, of which one in three under the age of 25 lives in period poverty. Together, we can achieve period equity.