Every year, International Women’s Day (IWD) reminds us how far we’ve come—and how far we still have to go. At the current rate of progress, we’re looking at five more generations before full gender parity becomes a reality. That’s 133 years of waiting.
We don’t have that kind of time. It’s time to #AccelerateAction — the theme of 2025's IWD.
Gender equality isn’t just about policy and pay gaps—it’s about removing the everyday barriers that hold people back. One of those barriers? Lack of access to period care.
Why Period Care Matters in the Fight for Gender Equality
For too long, period products have been treated as optional. But let’s be clear: menstrual care isn’t a luxury—it’s essential. When people can’t access products, they miss out on work, school, and daily life. They make do with unsafe alternatives. They are forced into situations that compromise their dignity, health, and participation in society.
That’s why accessible period care accelerates action for gender equality. It ensures that menstruation isn’t a roadblock to opportunity. And it’s something we can all take action on—right now.
Three Ways to Take Action Today
1️⃣ Support brands that prioritize access.
When you choose joni, you’re not just getting sustainable, organic period care—you’re helping to fund period equity initiatives across Canada. Every purchase supports our mission to make period products available to those who need them most.
2️⃣ Bring free period care into your workplace.
Whether you manage an office, school, retail space, or public facility, providing free period products in restrooms is a simple but powerful way organizations can push period equity forward. With joni’s smart, accessible dispensers, you can ensure that no one has to go without.
3️⃣ Talk about it.
Menstruation is still stigmatized in many spaces. The more we normalize the conversation, the faster we break down outdated taboos. Period care is as essential as toilet paper—and it’s time we start treating it that way. That's also why we're creating a coffee table book about periods.
This IWD, Let’s Accelerate Action—Together
Change doesn’t happen by waiting. It happens when we act—boldly, consistently, and with purpose.
By ensuring that period care is always within reach, we’re not just meeting a basic need—we’re accelerating gender equality in real, tangible ways.
This IWD, let’s move forward together—because waiting another 133 years is not an option.